Doelgroep onderzoek

Why?

It is hard to design for users you do not fully understand. Interviews allow you to understand users better by gathering their opinions, behaviours, goals, attitudes and experiences. ~ HAN University of Applied Sciences - Amsterdam University of Applied Sciences (z.d.)

I’m interviewing the users to get a better understanding on who they are and what their needs are. After these interviews I would like the following:

  • Who are the users
  • What are the users like
  • What are their needs within these kinds of apps

How?

I will Invite representative users, ask questions about what makes them and what their needs are within these kinds of apps.

Results

Conclusion

User group

After the interviews I uncovered the following about the users:

  • Between 18 and 25 years old
  • More expensive and classy looking taste
  • Likes simple and easy accessible stuff
  • Tends to follow big names within the “scene”
  • Likes to be seen
  • Likes to get personal “messages” and deals
  • Follows hypes

User needs

After the interviews I uncovered the following needs of the users:

  • Easy to use
  • Premium look and feel
  • Quick access to functionalities
  • Foto albums of club nights
  • Direct contact with club
  • current deals/ saldo

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