Competitive analysis
Why?
Find a niche or unique selling point competitors are not filling. ~ HAN University of Applied Sciences - Amsterdam University of Applied Sciences (z.d.)
I'm researching the competitors to get a better understanding of what features are know within this specific realm. After this research I would like the following:
- Who are the competitors
- What core features do these competitors have
- What are these features/ what are these features used for
- Benefits/ caveats for these features
How?
I will use desk research to compose a table of competitors and their main features. The table will be filled with information about this features in the corresponding app. I will determine the benefits and/ or caveats to be able to build a clear understanding where to head from here.
Results
The research resulted in the following:
Piggy
- login with FB or email address
- location services
- personal QR code
- ::physical QR tag::
- map with participating stores
- user profile
- store & discount information
- point system
- for multiple locations
Bardoggy
- push notifications
- location services
- FB login
- list of discount deals
- list of participating bars
- user profile
- discount & participant information
- have to hand your phone to someone else
- set timer to show deal
- for multiple locations
Hema
- push notifications
- location services
- no login/ register needed to use app (web shop part)
- web shop
- personal QR code
- ::physical customer card::
- only for Hema stores
Starbucks
- physical card with stamps
- stamp for every consumption
- 9 stamps for 1 free drink
- no need for personal information
- only for Starbucks stores
Comparison Chart
I combined these results in a comparison chart that can be viewed below.
Conclusion
Main competitors
After the desk research I found the following 'big name' competitors:
- Piggy
- BarDoggy
- Hema
- Starbucks
Features
Most of these apps have the following features:
- Register/ Login
- Location services
- Discounts
- Scanning/ getting the discounts
- User profile
- Push notifications
The images above show a more detailed illustration of these conclusions. The composed table can also be viewed in pdf format.