Customer journey

Why?

Visualize the user experience of a service over time and across the different interaction moments (touch points) within the service. ~ HAN University of Applied Sciences - Amsterdam University of Applied Sciences (z.d.)

I'm visualizing the wanted experience of the app to get a better understanding of the wanted flow and touch points.

How?

I will use desk research to compose a journey map which will then visualize the wanted flow and touch points

Results

The research resulted in the following journey: